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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. With mobile impressions discounted over those on desktop...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your mobile phone will literally drive you insane…It was a horrible user experience. While helping Panda victims, I’ve come across some glaring advertising...

  4. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Though a user is the same person while using mobile or desktop, he is in a different mindset, and his receptivity to advertising is different. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  7. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. Mobile device traffic is growing, up three percentage points from Q1, comprising 34 percent of all organic search traffic to...