Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
MOBILE A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
This is exactly the lowered barrier that could finally get SMBs into mobile marketing en masse. They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Content marketing has grown in importance in today's search environment and even the best marketers know that just because you...
The world of mobile apps is foreign territory to most online marketers. The two SEO elements to focus on for mobile apps and the app stores are content and links. Mobile app creation forces marketers to understand the limitations of different...
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. We all know the outcome, using a mixture of familiar terms with different meanings led to...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to...
While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices Mobile video consumption is on the rise. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. This is a great way to ensure that social media at the local level aligns with all other ongoing marketing efforts.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. As with search marketing, the power of RTB is derived from the ability to target each individual based on intent signals. RTB extends the bidding process that makes SEM so efficient to...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
