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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. As global Internet usage increased and technology improved...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. But that doesn't mean that they shouldn't be in your media mix. As with any expansion, you need to reach beyond your comfort zone...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The study showed a mix of preferences across categories studied like easy-to-find contact info, coupons, and good reviews. The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. While marketing practices are relatively known and can be summed by the various...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  7. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. This report will show how different marketing channels contribute to the conversion path. Integrating Google AdWords and Google Analytics makes for a...

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. Marketing Automation That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content...