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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. This report will show how different marketing channels contribute to the conversion path. Integrating Google AdWords and Google Analytics makes for a...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    An integral part of the integrated digital marketing mix is getting the attention of media outlets and getting content picked up. Marketing Automation That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Every aspect of the marketing mix and sales process must be...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your marketing channels and optimize your media mix. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  8. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    In closing, Cutts said they are keeping a close eye on the mix of organic search results with non-organic search results and says he would also like to hear feedback on it. Matt Cutts Qt penalized, because press release sites do have value for...

  9. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...