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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers, can we all agree that proxy metrics such as likes and shares are not effective at measuring true campaign performance? Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful...

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. Vanity metrics on their own carry little merit. However, if your sole purpose in producing content is based on vanity metrics, then...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Finally, ask them where they would go to validate that the company...