Adobe SearchCenter has been updated to integrate organic search data, such that ROI from SEO campaigns can be measured directly alongside PPC data in a single interface. The combined intelligence should enable Adobe SearchCenter customers to...
Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...
SearchCenter gives businesses increased advantages by managing search marketing campaigns to the vast Chinese Internet audience that predominantly uses Baidu.com for search. One day before the Olympics in Beijing, Ominture has announced that its...
JetBlue Tests SearchCenter for Keyword Marketing.dmnews.com Dec 5 2005 5:26PM GMT The company also tracks other metrics, including impressions, clicks to website, phone calls (if using phone number tracking), coupon downloads, number of driving...
