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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Google's shift toward 100 percent secure search meant that...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. Since keyword-level conversions are more difficult to get...

  4. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Here are a few examples of metrics to measure successful visits (conversions) from organic search: The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. This SEO process can't begin and end in a...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. The latter part of that process (step 6) involves selecting tactics to best achieve the defined goal metrics, in turn leading...

  7. SEOs: Will You Negotiate a Salary Increase in 2013?

    That such tactical and analytical skills matter to employers is further underlined by research from SEW and Conductor's collaborative survey, published earlier this year, which found that SEO metrics are informing other areas of the business and...

  8. 10 Lessons About Enterprise SEO

    In order to make data-driven decisions that improve ROI, you have to have a solid understanding of your performance metrics and you have to be able to accurately those key performance indicators. The key to getting links on a consistent basis is to...