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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Expectations can be very tricky to manage and agreeing on the metrics that will define success or failure upfront is extremely important. We partnered and started offering search marketing services while developing software to track keyword...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    The DNS dashboard and reporting promises to give insight into the adjustments that can be made to improve Quality Score, for example, better copy or more tightly themed ad groups, by using an algorithm that calculates a "health score" based on...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Having a content metrics and inbound marketing reporting plan in place before you launch is a great way to ensure these elements don't get de-scoped or forgotten. Many companies net out in the middle – high profile executives and writers or product...

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    Search Engine Watch expects to see more granular metrics being added to the platform in 2014. New success metrics will be key to commercial growth. Vine will become instrumental for brands looking to capitalize on real-time video marketing...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Look at your metrics for guest blogs you have done in the past and measure the performance of that link outside of passed PageRank. That's always how I've viewed it, yet some of us got so caught up in the link building tactics and ranking metrics...