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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. Every aspect of the marketing mix and sales process must be...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Acknowledge metrics are more complex and not just transactional. Your metrics matter – as does perspective.

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    It's Time to Add Pinterest to Your Online Marketing Mix. Another great feature is Competitor tracking, where you can see competitor activity and other metrics. Yet most marketers are flying blind when it comes to Pinterest; they either don't know...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use a diverse mix of "mild to wild" options. Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. However, you're unlikely to gain management support or choose optimal...