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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How did it do against your social metrics? Use the Right Metrics The first step is to use the right metrics. If we're driving conversions, rankings and pageviews are exceptionally weak metrics. How do you integrate your content directly with your...

  2. U.S. Search Awards 2014 Nominations Now Open

    Make sure your entry is well-written – that it answers all the questions asked of you, and clearly highlights your most impressive metrics and outstanding achievements. Nominations open today and close July 18 for this event which celebrates the...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Having a content metrics and inbound marketing reporting plan in place before you launch is a great way to ensure these elements don't get de-scoped or forgotten. Many companies net out in the middle – high profile executives and writers or product...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that the two metrics are closely aligned. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Conversion rate optimization (CRO) has quickly shifted the...

  7. How Vine Has Changed the Video Landscape in Just 12 Months

    New success metrics will be key to commercial growth. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. Vine will become instrumental for brands looking to capitalize on real-time video marketing...