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  1. Survey Says: Stop Making Assumptions About Your Content

    Therefore, it’s important to set specific goals and understand the metrics that correlate to these goals. Ultimately, you can answer questions that your standard content metrics can’t tell you, such as: Am I reaching desirable prospects (decision...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Two metrics ultimately define your marketing success: the cost to deliver visitors to your website, or cost per click (CPC), and your conversion rate. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    A dashboard that drills down into detailed content metrics individually by page or a group of pages and filtered by themes, campaigns, time periods, and more. Reporting that offers detailed metrics on the performance of content to provide monthly...