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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    This makes sense as more brands invest in supplementing their Vine launches with paid media, which will in turn drive more shares. Vine will become instrumental for brands looking to capitalize on real-time video marketing opportunities at tent...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. It's now possible to combine the power of Custom Audience targeting with...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Synergy, Not Siloes: Effectively Converging Paid, Owned, and Earned Media Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the analytics that are available to see impact.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. Searchmetrics is a “well-honed response to a...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Eric mentioned that for upper funnel campaigns...