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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). What began as a passion project among small pockets of data-driven marketers has become the...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    According to the report, best-in-class marketers allocate more than 9 percent of their budget to company-hosted events alone. Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    As a result, many marketers will double down on on-site content investment by publishing new pages and lengthening existing pages in order to increase the traffic value of site pages. Proactive marketers took this into consideration a long time ago...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer of Social Media Marketing, Monitoring, Engagement San Francisco, and Ted Prodromou, organizer of the Bay Area Internet...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content marketing.percent of consumers say they feel better about, and are more likely to buy from, a...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream...