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  1. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    In the post announcing Bing Boards, Program Manager for Bing Experiences, Chen Fang, said the content experts creating the boards have helped evolve the Bing Boards experience to its current release. It could be the silver bullet on Bing for...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The 2011 movie "Moneyball" starring Brad Pitt, tells the story of how Oakland A's manager Billy Beane shuns the mainstream methods to scout and fill a major league baseball team roster, and instead uses data to an algorithm called sabermetrics to...

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    So, the responsibility to take ownership of the relationships initiated through social media falls squarely on the shoulders of the brand manager. Brands and businesses were initial skeptical about the validity of social as a marketing and business...

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The experienced manager will operate in a constant state of reorientation as his actions alter the situation again and again, demanding him to observe the changed reality and react to it. Online marketing, in lots of ways, is the exact opposite of...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table...

  7. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...