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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    As the leader of this SEO movement, no longer are you just the project manager of your tasks – or your team’s tasks. Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Search Personality of the Year: Duane Forrester, Senior Product...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    You may also need a full-time "tag manager" role. I have always felt that the success of digital marketing is often attributed to the assists of other channels. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.