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  1. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...

  2. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  3. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...