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Marketing Management Search Campaigns Marin Software

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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. This is a key question Marin Software set out to...

  3. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...

  4. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  5. PPC Bid Management 101

    Other tools: I don't have enough space to include them all but here are a few more you might take the time to research: Clickable, Marin Software, SearchForce, Kenshoo, and Acquisio. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid...

  6. Maximum PPC

    The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Content search response rates will be very different, and you should avoid the temptation to simply migrate...