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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Content management systems also play a part in how well content can perform, and how...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used:

  5. Is Agile Marketing the Future of Search in 2013?

    Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. In order to make your marketing campaigns agile, you need to fully understand what this means - and just as...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Just as a sales consultant hired to improve sales processes and ultimately...