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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Content management systems also play a part in how well content can perform, and how...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Owned media includes the many assets the brand maintains control and management of. Reputation Management Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or...

  4. Social Media Automation: A Beginner's Guide for Small Business Owners

    And both branding and link-baiting benefit from strong social media management. Leveraging automation in the execution of social media management is smart, but can be taken too far. Large companies leverage considerable brand and reach with clever...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    However, you're unlikely to gain management support or choose optimal tactics without some supporting financial metrics. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used:

  6. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Just as a sales consultant hired to improve sales processes and ultimately...