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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Smartphone bid adjustments should be treated as an ongoing part of bid...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your stuff” well, what really makes the difference to success is learning to manage management effectively.