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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Content management systems also play a part in how well content can perform, and how...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Then light those campaigns up in the first week of January. Ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. Services like Aqcuisio's bid and budget management algorithms can aid in this process of...

  9. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. For every new social network and ad platform, you're...

  10. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  11. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Get a better idea for how your community management efforts are paying off with social media as a whole...