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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  3. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent. The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses...

  4. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The current arena of marketing management technologies is oversaturated with...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Although it may seem self-serving since I work at an agency, but I do strongly believe in the collaborative value that an agency plus in-house team can bring to sophisticated campaigns. This person will likely be supported by at least one agency...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  7. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship. For example, if you're considering testing Interest Category Marketing on the Display Network, first do some research and then you can approach...