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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Search marketing software and service company...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. Then light those campaigns up in the first week of January. Services like Aqcuisio's bid and budget management algorithms can aid in this process of...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated GA will integrate the full conversion path of campaigns...