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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Because local truly puts the customer at the center of cross...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. The product is still very new and I expect to see the new features that launch over the next few...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM) system and pair it with third-party audience data to create more accurate, targeted RLSA campaigns.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. While a single-channel management focus can have...

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Content management systems also play a part in how well content can perform, and how...

  7. U.S. Search Awards 2014 Nominations Now Open

    Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Best PPC Management Software Best Use of PR in a Search Campaign Nominations open today and close July 18 for this...