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Marketing Management Project

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  4. How to Deal With Search Marketing Burnout

    Or the wrong project. You find yourself using the word "hate" a lot – "I hate what I'm doing"; "I hate this project"; "I hate this office". For example, moving from paid search to SEO, from SEO to social media management, or from social media to...

  5. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  6. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Better project management It will allow you time to focus on what you are best at, contributing to a project in the most effective way possible. Outline your role in the project. One of the biggest reasons a project fails is cross-functional teams...