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Marketing Management Program

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. It's our fourth year for the program and we got picked up by all the major media outlets in the marketing industry – and we didn't do...

  2. How to Plan Effectively for Content Marketing in 2014

    If you're really going to invest in full on content marketing in 2014, make sure that you have the best social media management and monitoring tool in place for your business. To begin content planning in relation to your social media marketing...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  5. Converged Media in Marketing Starts With Breaking Down Silos

    It should be a digital marketing program," he said. Many C-Levels and senior management "just don't get it. We still speakin silos and jargon the senior management still doesn't understand. Get buy-in and commitment at every level and everyone wins...

  6. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Bid Management Scaled Data Feed Management Bid management clearly has some impact on the PLA marketplace, although we don't yet...

  7. Driving Consumer Insights With Mobile Analytics

    AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Once you set up tracking for an app and sign up for the beta program, you then download the software...

  8. How to Avoid PR Disaster With a Social Media Policy

    One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. Consider delivering these resources to your employees as part of a company-wide...