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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey asked respondents what content management systems they used.

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! For every new social network and ad platform, you're forced to...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Account and Employee Access Management API will enable organizations to grant access to internal resources...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...