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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Management UI and API Account and Employee Access Management API will enable organizations to grant access...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. For campaign import, my favorite timesaving features...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. Search engine optimization is now more about web presence optimization. Just as a sales consultant hired to improve sales processes and ultimately...

  4. Why Email Marketing Shouldn't be an Ugly Stepchild

    For example, launching a new social media campaign or local reputation management initiative is vastly easier with a large email list of interested recipients. While the growth numbers in social media and search engine optimization continue to be...

  5. Don’t Neglect Landing Page Analysis

    By leveraging available management platform technology, you can automate A/B testing to drive conversion rate or revenue per click. A best-of-breed SEM management platform should have features such as automated group and ad-level landing page...

  6. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. Advanced PPC Optimization Techniques for adCenter Bid more than the $0.05 minimum for search terms with low volume to ensure participation...

  7. Digital Asset Management Strategies to Grow Your Audience

    Clearly, there is a lot more to digital marketing optimization than just optimizing the media and content for search engine rankings. But for the most part there is very little “optimization” of content and a whole lot of strategy and research to...