SEO News

Marketing Management Ad Search Grew

RSS
  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  3. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Marketers should be sure to have a call tracking service in place that can be linked to their SEM management platform. Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Overall, for the November holiday season period to date, conversion rates and return on as spend showed double-digit growth YoY as major retailers have become more sophisticated with their search marketing programs and deployment of technology...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. The experience of one social media marketing consultant, who managed Facebook ad campaigns for a...

  6. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. Senior vice president Brad Rencher now oversees digital...

  7. Highlights from the SEW Blog: March 17-21, 2008

    Albert Michaels of Moniker at SES London 2008Albert Michaels, a Senior Account Executive at Moniker, discusses his company's suite of domain asset management services at SES London 2008. A recent ruling in Craigslist's favor may let our paid ad...