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  1. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Kye Mou, senior product marketing manager at Marin Software, gave four tips on how to maximize performance of PLAs: Marin Software today released a report that showed Google's Product Listing Ads (PLA) are winning in the paid search results with...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. Efficient Frontier Integrates Facebook With Ad Management Platform - ClickZ

  4. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  5. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new features include Raw Term Expansion, Creative Auto-Tester, and Ad Group Optimizer and are available to Marin Software...