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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. This is a key question Marin Software set out to...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance. Here are three findings from Marin Software's research that every search marketer should know about the...

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    The first week of December accounted for 25 percent of all holiday season profits, according to Marin Software's 2009 study. Efficient Frontier Integrates Facebook With Ad Management Platform - ClickZ

  4. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...