Marin Software Files for IPO
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
Bid Management Tools - Marin, SearchRev, Kenshoo, DoubleClick for Search, etc. As an online marketer there is no downside whatsoever to learning as many of the functions and processes available using Excel.
Here are three findings from Marin Software's research that every search marketer should know about the combined Search Alliance market. Marin Software set out to study the impact of the transition to help advertisers make informed decisions about...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. The entire project is a great measure of the search marketer's role in 2010 and candidly reflects the...
Marketers can prepare a variety of ad creative and use Marin Search Marketer to rotate them based on user defined rules. Using Marin Search Marketer to manage Facebook Ads has taken our reporting process from hours to minutes" said Luis Chacon...
Kenshoo, Marin, and Search Ignite). It's a marketer's resource for news, how-tos, commentary, and reference about online marketing and advertising. These incremental changes need to provide end-user scale (i.e.live ad management for Google), as...
Marin has increased efficiency for the entire search marketing team. In short, Marin allows us to deliver better service, better insight and better results," said Matthew Greitzer, vice president of search marketing at Razorfish.
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new features include Raw Term Expansion, Creative Auto-Tester, and Ad Group Optimizer and are available to Marin Software...
