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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. Where does your brand live on the "Local Marketing Adoption Curve"? By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. As a technology company entirely focused on creating tools that maximize local...

  4. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. This week, the announcement of a new acquisition hit the...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20 percent more...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Make a plan and create an overview of your goals and what your content marketing will look like. Content marketing is a great way to perpetuate these...

  8. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each...