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Marketing Management

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content.

  5. U.S. Search Awards 2014 Nominations Now Open

    Best PPC Management Software Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software...

  6. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  9. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management To prepare for international Facebook marketing, Marin gave the following tips in its report: If you're looking to grow your business internationally, a new report by Marin Software...

  10. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.