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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It may be tempting to automate various aspects in the management of a relationship. However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20 percent more...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A "working life" section that dives in to self-employment, career management, and its benefits Make a plan and create an overview of your goals and what your content marketing will look like. Content marketing is a great way to perpetuate these...

  4. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. With regard to digital asset management, new features now optimize for asset sharing...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just...