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  1. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Beld discusses the merits of Twitter and the future of search in tough economic times. Mulligan also interviewed Eric Qualman, Global Vice President of Online Marketing for EF Education, at SES New York 2009 about the future of search and social...

  2. You Can't (NOT) Afford to Invest in SEM Analytics

    Last time, I wrote about refreshing your organic SEO strategy, which is particularly important in tougher economic times. And just as today's economic conditions have affected advertisers, they've led search engines to become more aggressive in...

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one...

  4. SearchDay | Local Search Tactics for Tough Economic Times

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one...

  5. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. In looking back through all my Search Engine Watch articles, I...

  6. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. And at SES Chicago last week, local was given lots of...