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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). The worst thing you can do is to make your geo-location tool on your site written in...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Any difference in rank is likely due the local search results pushing other results down on the SERP, said the report. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. A percentage of mobile users searched for location and phone number...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! Search Engine Strategies: The Original Search Marketing Event A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on...

  6. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This post will help you understand the nuances of...