And this year's Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing...
When you see changes in performance, it is important to consider the interactions in your broader digital marketing portfolio before taking action. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of...
Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. To stay ahead in the game, search marketers now need a...
Any social media site or search engine can see the number of interactions you get per follower, or measure the ratio of you many followers to following you have. If you've been guest posting solely to obtain links, without regard to any other...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. Purchase paths based on interactions with a...
With a focus on the individual, a campaign focused on millions of personal interactions had never been attempted before. Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time...
By integrating with your marketing strategy you will be able to better target and predict social interactions and announcements. Other times however, social media listening proves to be a great way to identify negative feedback or interactions...
So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. Therefore, the Internet Marketing Ninjas build expertise and authority through in-house...
Make the Most of Your Social Media Interactions: 9 Tips Why can't we look at search marketing from the perspective of encouragement? Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice...
Delight Customers through Thoughtful Interactions Your job as a business is to understand what that thing is and use it in your marketing. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics.
Be sure to add the +1 button on your site as well to increase interactions and traffic. Building identity around top content is now an integral part of a strong digital marketing strategy. As the industry buzzes about changes afoot with Author Rank...
This engagement creates an opportunity to build relevant back links from blog posts, forum responses and online interactions. Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives?
Encourage customer reviews, likes and check-ins: The more likes and interactions a page receives the greater the chance it appears in Graph Search results; upon arrival ask visitors to check in to the location.
Create valuable interactions against all of your known customer touch points as your customers consider buying or use your products and services. Of all the brilliant minds in Forrester, VanBoskirk seems to have the best handle on search marketing...
Inline Interactions* Inline Interactions The Inline Interactions report is the “beefier” brother of Actions by Impression Time. This report analyzes what types of posts get the most interaction, and what type of interactions.
Work with vendors who put themselves between APIs and App developers to smooth the interactions and help keep API updates from breaking apps. Get your marketing content wired. Content marketing isn’t just for search or digital.
The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...
JS: The uniqueness of this particular experience is that it takes a wide variety of video content and gives the audience the ability to create a playlist based on their own interactions. JS: By allowing them to create a custom playlist based on...
Most companies I encounter treat SEO and social media as separate fiefdoms, with little interactions and very different objectives. Better web spam algorithms, the surge in mobile devices, and the explosion in social media are just a few of the...
