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  1. Combining Social & Content to Earn Visibility & Earn $$$

    See what content resonates among the audiences that come in from different referrers, and examine the differences in interactions with the site with those different user bases. How do you integrate your content directly with your social marketing...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Adobe has announced integration between two key...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Twitter is becoming more and more about sharing media on Twitter (as opposed to using Twitter to link to media off Twitter) and having real interactions on Twitter. If you're marketing on Twitter, develop content that can stay on Twitter.

  4. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. They're how people find your site, and even if they no longer affect rankings, they'll...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    And, if it's not exactly a match, real-time user behavior – clicks, query modification, dwell time and page interactions – can help finesse future results. Seek, enhance, and inspire authority signals via social, PR, and good old marketing!

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    Your website may not be as popular as Khan Academy, but you can still employ elements of game design to engage and encourage your visitors to ramp up their interactions. My children homeschooled and I was nervous about being their math teacher...

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Social PR secret: Visuals increase visits, pageviews, engagement, interactions, and conversions. Adding eye candy to a brand's social PR marketing mixology is part of the success equation according to data scientists such as Dan Zarrella author of...

  8. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Many of these telecommunications companies have a great rep when it comes to dealing with social media and their interactions on it, even if they don't necessarily have a great overall rep, but are making plenty of inroads with a large and active...