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  1. Using Analytical Analysis to Help Improve Conversions

    Understanding what interactions and behaviors are taking place on your site can provide a great amount of guidance as to what you may need to revise on your site to affect conversion rates. It is up to you to identify there interactions and...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. There is a significant setup time for marketing automation software...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    One does not feel as though any of the interactions were forced or manipulated. However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20 percent more likely to...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. As we're coming up on the one-year anniversary of Google enhanced...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    See what content resonates among the audiences that come in from different referrers, and examine the differences in interactions with the site with those different user bases. How do you integrate your content directly with your social marketing...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Adobe has announced integration between two key...

  7. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Twitter is becoming more and more about sharing media on Twitter (as opposed to using Twitter to link to media off Twitter) and having real interactions on Twitter. If you're marketing on Twitter, develop content that can stay on Twitter.

  8. How Link Building Changed in 2013

    Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial queries, with a focus on human interactions with sites. They're how people find your site, and even if they no longer affect rankings, they'll...

  9. Why Google's Hummingbird Algorithm Isn't for the Birds

    And, if it's not exactly a match, real-time user behavior – clicks, query modification, dwell time and page interactions – can help finesse future results. Seek, enhance, and inspire authority signals via social, PR, and good old marketing!

  10. Gamification in Marketing: Lessons from the Khan Academy Website

    Your website may not be as popular as Khan Academy, but you can still employ elements of game design to engage and encourage your visitors to ramp up their interactions. My children homeschooled and I was nervous about being their math teacher...