So if you're costing out a custom solution, you may find it's a similar price to bring in your own business intelligence team and collect your own data. Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in...
The analytics and business intelligence being performed by top advertisers is a hedge, and the prevailing undetected fraud rate is probably closer to Google numbers for organizations able to better protect themselves.
When using Web analytics, it's easy to get caught up in all the numbers and statistics and lose sight of the overall goal -- getting the intelligence you need to make effective adjustments to your Web site and online marketing strategies to...
Steve Jackson, Senior Consultant, Web Analytics Jim Sterne, Target Marketing and Ian Thomas, Director, Customer Intelligence, Microsoft Advertiser Erica Schmidt, Global Director of Search, Isobar; Dr.
NC: At the end of my book I look at how the web is reshaping our notions of personal identity and free will – by altering our assumptions about privacy, blurring the line between machine intelligence and human intelligence, and even changing the...
Google Maps Making Inroads Against Leader, Mapquest, Hitwise Intelligence This phrase came to mind as I was looking over the conference agenda for Search Engine Strategies London, which will be held February 19-21, 2008, at the Business Design Centre.
