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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Business Intelligence As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect fit for the new ClickZ Live conference," says Laura Roth, head of Content for ClickZ Live.

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your marketing channels and...

  3. Why Google's Hummingbird Algorithm Isn't for the Birds

    Intelligence through experience and predictability is applied to improve results. As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Steve Krull, CEO 45 percent of marketing execs feel they lack the capacity to put big data to work, according to Lyris/The Economist Intelligence Unit. They are spending more and more time on "who we are" and not just "what we sell," giving their...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    The next step, it's time to leverage that proprietary intelligence that you acquired during this process and apply it to keywords (and corresponding documents) that are underperforming on your site. What's more, proprietary conversion data helps...

  6. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    Business Intelligence is basically how marketers can make smart data-driven decisions. The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San...

  7. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Communicate Intelligence With Data Visualization Tools Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. However, data is, and will increasingly become, especially powerful to those seeking...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...