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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Business Intelligence As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect fit for the new ClickZ Live conference," says Laura Roth, head of Content for ClickZ Live.

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your marketing channels and...

  3. Why Google's Hummingbird Algorithm Isn't for the Birds

    Intelligence through experience and predictability is applied to improve results. As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Steve Krull, CEO 45 percent of marketing execs feel they lack the capacity to put big data to work, according to Lyris/The Economist Intelligence Unit. They are spending more and more time on "who we are" and not just "what we sell," giving their...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    The next step, it's time to leverage that proprietary intelligence that you acquired during this process and apply it to keywords (and corresponding documents) that are underperforming on your site. What's more, proprietary conversion data helps...