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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Content marketing is a perfect example of how integrating SEO best practices...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see more deeply how...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...