Halo Effect. This "halo effect" persists, even if you later lower your bid. The impulse to target only the top three positions may be more inspired by ego than by good marketing sense. So let's look closely at these two extremes; a Prudent Strategy...
SEW Experts: Halo 3 as Meta4 ReduxA bug in Halo 3 has buyers hitting the Web to complain. Want a snapshot of the day's search marketing news? Why Mobile Search Is Irrelevant To B2B Marketing, Search Engine Land
Less than a week after the launch, Halo 3 might be becoming a cautionary tale for product manufacturers. Certainly, 500 gamers with the same issue is nothing to sneeze at, but with millions of copies of Halo 3 in the consuming public’s hands, 500...
SEW Experts: Halo 3 as Meta4With the release of Halo 3, it's worth your while to take a look at what can be learned from the big launch. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past...
SEW Experts: Halo 3 as Meta4With the release of Halo 3, it's worth your while to take a look at what can be learned from the big launch. Want a snapshot of the day's search marketing news? Mobile Marketing Association Puts Forth EMEA Guidelines...
Though much of the marketing for Halo 3 could simply be executed within the XBox Live universe, high end/high profile product releases are always great opportunities to showcase co-branded marketing initiatives.
In today's Searching for Meaning column, "Halo 3 as Meta4," Kevin Ryan explains how you can entice searchers with the right marketing message. With the release of Halo 3, it's worth your while to take a look at what can be learned from the big launch.
SEW Experts: I, Google: No Halo for Aggressive LinkersSage Lewis asks, "If you were Google, would paid links be tagged as resident evil? We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past...
And you'll also need to argue that your own "halo" of being a successful firm will benefit the company. Yes, you can do search engine marketing all by yourself! However, there can also be advantages to outsourcing for some or all of your search...
