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Marketing Experiments

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  1. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    This is the first of several upcoming social and community experiments," Fang stated. It could be the silver bullet on Bing for content marketing links. Continuing to experiment with ways to change and improve the search experience, Bing has...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a...

  3. Is Agile Marketing the Future of Search in 2013?

    Run Controlled Experiments and Prove a Point Instead, you should be testing out new ideas and concepts by creating controlled experiments. Plus, it means that by running small experiments in this way, you'll be able to prioritize decisions based on...

  4. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    If you're using Google Experiments to also measure the results, you will need to set up Goals and use those as the success metric. Randomization: Google Experiments was used to run the test and make sure that the traffic driven to these pages was...

  5. Success Through Testing: Don’t Forget the Scientific Method

    Principle 4: Experiments Experiments obviously are the tests themselves. Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing programs...