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Marketing Executives

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. What Marketing Executives Say About Content Targeting

    Amongst other questions, we asked 187 marketing executives from a cross-section of B2B, B2C, and agency companies how their content team approaches content. At Conductor (I am Conductor’s director of research), we are in the final stages of a...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. Mobile is preferred over the PC for executives conducting research...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  7. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Bruce Clay offers marketing executives everything they need...

  9. Fake Online Reviews Cost 19 Companies $350,000

    Executives there could not be reached for comment on Sunday. Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog...

  10. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often...