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Marketing Executives

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  3. How to Dominate the Entire First Page of Google

    While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. Your online reputation can impact virtually every aspect of your digital...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Bruce Clay offers marketing executives everything they need...

  5. Fake Online Reviews Cost 19 Companies $350,000

    Executives there could not be reached for comment on Sunday. Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often...

  7. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  8. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could be fading as the #RoyalBaby news tweet seems...

  9. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    The study surveyed approximately 400 executives by asking the following question: A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a...