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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. For each client ready to invest, we decided to test all online...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    The mobile environment surfaces a number of unique challenges that marketers haven’t quite figured out, meaning that many just leave it out of the equation entirely. While 68 percent of those surveyed listed mobile search as part of their marketing...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Load testing – can your desktop environment handle all the new mobile users? Marketing Digital Marketing and Analytics Mobile/Mobile Marketing Brand and marketing messaging/voice change(s)/gap(s) If your desktop experience is being redesigned, or...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  7. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The findings showed women in the environment studied...

  8. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help.

  9. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...