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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The findings showed women in the environment studied...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help.

  3. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...

  4. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. It's difficult to port across the whole Six Sigma...

  5. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    This is today's search environment. These can take many forms, but essentially link and citation building is about "good marketing/promotion". Content marketing" became a buzz word. Social media marketing has become a routine part of SEO...