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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross...

  2. Evolution in Digital Marketing Skill Sets

    Agile Project Management: As the complexity of the marketing environment continues to grow, the ability to be agile is growing in importance. This is an exciting time for those working in the advertising and search marketing industry.

  3. Network investment works for Raiffeisen Centrobank in CEE

    A generally low interest rate environment in 2014 has allowed structured product providers the opportunity to draw attention more sharply to the added value that the products can provide. Raiffeisen Centrobank is facing growing competition in...

  4. Commerzbank draws on bespoke and high volume issuance

    Despite the German bank's avoidance of extreme leverage in its products, it has not been averse to promoting products designed to boost returns in a low interest-rate environment, and among the most popular of its products over the past year has...

  5. Hong Kong warrant market players bullish about 2015

    If Chinese investors participate in the Hong Kong market and drive up volatility as a number of market participants expect, this will be a favourable environment for the warrant investors but it is too early to say whether this will happen.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. For each client ready to invest, we decided to test all online...

  7. 3 Must-Know Findings About Cross-Channel Attribution

    The mobile environment surfaces a number of unique challenges that marketers haven’t quite figured out, meaning that many just leave it out of the equation entirely. While 68 percent of those surveyed listed mobile search as part of their marketing...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Load testing – can your desktop environment handle all the new mobile users? Marketing Digital Marketing and Analytics Mobile/Mobile Marketing Brand and marketing messaging/voice change(s)/gap(s) If your desktop experience is being redesigned, or...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget...

  10. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular...

  11. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.