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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help.

  2. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a simplified and streamlined mobile environment. Google's response to the evolving multi-device world was a...

  4. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. It's difficult to port across the whole Six Sigma...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Maximizing return on investment is the key to all marketing activity and in digital PR...

  6. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    This is today's search environment. These can take many forms, but essentially link and citation building is about "good marketing/promotion". Content marketing" became a buzz word. Social media marketing has become a routine part of SEO...