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Marketing Engagement Performance

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Much is hyped about the value and "magic" of social media marketing.

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Engagement: Are people engaging in a way that adds value? This four tab report reveals social engagement with your website's content. Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.

  5. Is Pinterest the New Darling of Retail Search?

    This article will examine the rapid rise of Pinterest as a user engagement platform and an emerging marketing platform for retailers. User Engagement Performance marketers have flocked to Google's new Product Listing Ads (PLA) channel to drive cost...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. The new standard of using all mediums to support every facet of customer engagement forces a more holistic...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This secret segment series contains three segments that measure different levels of engagement with your brand: Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Branded keyword data helps validate the performance of event marketing in association with brand...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To illustrate, this report demonstrates social engagement over ten platforms. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc.