Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. The automotive industry was also reported to be lacking in Pinterest engagement.
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Engagement isn't only theoretical though. Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness.
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
It is important for any brand or business to embrace the imperative to meet their customers wherever they are with meaningful engagement. If anything, in the age of authority and influence being generated though social engagement, one could say...
Takeaways: Mari Smith has been known to say, "Content is king, engagement is queen. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
Quora ranks questions and answers by user engagement. Track metrics to measure your experts' engagement: Metrics you could track include: Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
I am also clearly a sucker for personal language; "your" and "you" consistently crop up throughout my list of articles worth reading – so I guess this acts as proof that communicating to the reader in a personal way really does boost click-through...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
Additionally, many companies are still struggling with their "voice" and how they might create engagement with their target audience in a more "human" way. What rightful place does social has in the search marketing mix?
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
But the left-side navigation is different with the following options: App Overview, Acquisitions, Users, Engagement and Outcomes. On the web analytics side the web measurement model is really centered around things like pageviews referrals, search...
One of those updates was to change the rules of engagement between Google and all AdWords API users. The API terms were one of the points of the hearing and as a sign of good faith, Google agreed to make changes to allow co-mingling of data...
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. For brands, video content generates more engagement. During 2012, video social engagement jumped from 42 percent to 70 percent.
Turning over their Facebook page to the fans was their single biggest turning point, resulting in massive levels of engagement. But an experimentation with posting interesting facts about Australia saw engagement levels increase exponentially...
Only a local presence can deliver the engagement and local flavor required to penetrate Graph Search and Nearby. This is a great way to ensure that social media at the local level aligns with all other ongoing marketing efforts.
Infographic: How to Drive Better Brand Engagement on Twitter – Yahoo Advertising Solutions Tweets under 100 characters get 17 percent higher engagement than longer tweets and more tips. Experts Talk About The Future of Search – Marketing Pilgrim
