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Marketing Engagement

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The personal engagement of employees in executing the campaign was vital to the authenticity of the campaign. A personal engagement requires human-to-human contact. However, surprise is rarely strategically planned into marketing campaigns.

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land.

  4. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas: user...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success.