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Marketing Engagement

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  1. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land.

  2. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas: user...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success.

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  5. The Difference Between App to App and Web to App Advertising

    Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate of visibility and engagement. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement...