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Marketing Engagement

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  1. Mobile Advertising Measurement: Winning the Long Game

    Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and retention rates. The goal of long-term campaigns is to make an impact in one of three primary areas: user...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The better engagement each piece gets, the closer you are to strategy perfection! Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success.

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. The Difference Between App to App and Web to App Advertising

    Mobile Web: Mobile web means your creatives will be shown in their proper mobile sizes, resulting in a higher rate of visibility and engagement. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Engagement Engagement post consumption Engagement rate Cost per engagement Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an...