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  1. Last-Minute SEO - Here Come the Holidays!

    The effectiveness of social media ads is wide and varied - excellent for some, useless for others. Long Tail generally refers to those with four or more keywords in the search term. Long tail can be a huge winner because people use so many...

  2. 10 Lessons About Enterprise SEO

    Having a strong analytics foundation allows you not only to understand performance but to test new tactics and gauge their effectiveness. As a matter of fact, in many cases, those long tail terms the majority of organic search traffic.

  3. Smarter Marketing and the Weak Link In Its Success

    The last area where the voice of the customer must be used is in the evaluation of the effectiveness of global media campaigns and campaign planning. For the studios, leveraging social media data is key in understanding the effectiveness of their...

  4. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Paid Search Advertisers Have Increased Effectiveness Build flexibility into your campaign, and be smart about attributing your keyword spend such that you are targeting smart shop-savvy users higher up the funnel ahead of time and ready for them to...

  5. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    The effectiveness of the 'reading' is totally dependent on their ability to trigger recognition of possible outcomes in their subject. To conclude, it is more likely that predicted search suggestions will increase volume on the mid-tail and...

  6. PPC Bid Management 101

    Most tool vendors offer a trial, so you can get a feel for its effectiveness before you buy. On the other hand, using a bid management tool to manage your long-tail keywords can pay large dividends. Furthermore, long-tail keywords are less...

  7. PPC & SEO -- Two Great Tastes that Taste Great Together

    My preferred technique is to build a quality page of content for a term that may have a hefty search volume -- and a high KEI (keyword effectiveness index). If your PPC budget just won't support highly competitive terms, you can still see success...

  8. What Can TV Learn from Search?

    Effectiveness aside, on television, this could also present a minefield of inappropriate contextual matches, when done on an automated basis. Meanwhile, Internet Protocol Television (IPTV) is looming on the horizon with promise of interactivity and...

  9. Understanding Searcher Behavior

    Understanding how and why consumers interact with search engines is critical in maximizing the value and effectiveness of SEO/SEM and of broader campaigns that include other media," he said. The long tail concept—usually applied to the frequency of...