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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Analyze investment effectiveness for generating a profit. Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness.

  2. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    A lead scoring system augments a B2B search marketer’s ability to benchmark and validate the effectiveness of multiple conversion types. Industry benchmarks cover a broad range of conversion types and situations (budgets, business objectives...

  3. 10 Lessons About Enterprise SEO

    Having a strong analytics foundation allows you not only to understand performance but to test new tactics and gauge their effectiveness. The key to getting links on a consistent basis is to effectively market relevant and valuable content to a...

  4. How to Run Foreign Language PPC Campaigns

    Brainstorm alternatives with the help of a native speaking translator and test their effectiveness using the keyword tools of whichever search engine(s) you focus on. Measuring your return on investment will, of course, be the best indication of...

  5. Smarter Marketing and the Weak Link In Its Success

    For the studios, leveraging social media data is key in understanding the effectiveness of their creative in attracting the appropriate sized audience and the key demographics. Big advertisers are trying to build a global network to acquire as much...

  6. B2B Search Engine Marketing: Goals for 2011

    One example is how marketing automation tools are becoming much more predominant in the B2B space for evaluating lead quality, understanding the types of content prospects find of value, and determining the effectiveness of a marketing channel.

  7. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. Other Incisive resources for interactive marketers include ClickZ.com for digital...

  8. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...