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  1. Is Super Bowl Advertising Money Well Spent?

    Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? In the meantime, both the Adobe Digital Index team and Search Engine Watch are interested in hearing your thoughts.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  3. How to Run Foreign Language PPC Campaigns

    Brainstorm alternatives with the help of a native speaking translator and test their effectiveness using the keyword tools of whichever search engine(s) you focus on. Measuring your return on investment will, of course, be the best indication of...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Kenshoo Enterprise 4.0 is our latest achievement and will give our customers big leaps in efficiency and effectiveness. The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product...

  5. 5 Overlooked Actionable Benefits of Attribution

    If the marketer were to evaluate the effectiveness of the display ad in just a seven-day window, they would show that the display ad didn't contribute to any sales. When savvy customers see this, they know to go back to their search engine, type in...

  6. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. SES New York, being held from March 22-26, 2010, will offer presentations, panels and...

  7. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...