By linking the two accounts, users of both programs can have more integral data in order to determine marketing effectiveness and ROI when combining the data from both programs. If you've had problems integrating your Google AdWords and Google...
Advertisers will not only be able to create Vine content using Unruly's Vine Talent Agency and evaluate Vines for shareability and effectiveness using Unruly's ShareRank algorithm; they'll be able to distribute Vine content to a global audience of...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
And the social ad effectiveness study found that recommendations dramatically increased ad performance. Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for...
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
With every passing year, Google refines its algorithm further, reducing the effectiveness of silver bullet techniques. Article marketing sites. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge...
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns.
As David Ogilvy wrote 30 years ago in "Ogilvy on Advertising", "Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm and even...
Regardless of the debate on Google’s effectiveness today, all agree that Google will continue to make updates to its algorithm to spot unnatural link manipulation. PPC should be in the marketing portfolio already, as it is an excellent complement...
This is known as the Mozart effect, although its effectiveness has been questioned. It” could be anything, from marketing success, to great feedback from a client or boss, to a pay raise. How much work have you actually done in the last hour?
According to a recent McKinsey report, 63 percent of companies using social media say it has increased their marketing effectiveness. Whether you’re just starting to invest in social marketing for your business or are looking to take social to the...
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
While the cost of search is always important, Bridge says that effectiveness and efficiency are more important for ROI. The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online...
This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). To really make something like this concrete, Justin Freid, director of search...
I wanted to find out if it's possible to predict the effectiveness of paid search as a channel based on a company’s price point. The reason why this theory is important for understanding the relationship between product price and CPC is that if...
Here is a snapshot from the 2013 B2B Content Marketing Report on criteria B2B marketers indicated they look at when measuring B2B content marketing effectiveness: Content marketing is a critical component of effective B2B marketing programs, and...
Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness. Analyze investment effectiveness for generating a profit.
With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...
Whether organic search or paid search, there is little argument that search marketing is an effective customer acquisition tool, and mobile search has only enhanced its effectiveness. Conversely, there is still much debate regarding the...
