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Marketing Effectiveness

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. Again, this increases the overall effectiveness of...

  3. Using the DMAIC Process for SEO Projects

    The control part of the DMAIC methodology is crucial to ensuring the effectiveness of the plan. When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The marketing paradigm has shifted and brands must adapt.

  5. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  6. Adobe Analytics Adds 6 New Features

    New Adobe Analytics capabilities like predictive analytics and data visualization will help marketers understand the effectiveness of their marketing campaigns and drive better business results. Today's marketers are being held accountable for...

  7. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the marketplace. Another expert that I had the pleasure of interviewing was Andrew Edwards, who is the managing partner at Efectyv Marketing.