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Marketing Effectiveness

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With this launch, "Marin becomes the only independent digital...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    And its effectiveness will continue to increase as the algos learn more and more about the information in their indices and what that information means. Many even consciously separate their marketing from their optimization efforts, as if each can...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. Content marketing has gained much traction over the last 18 months and...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  6. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. Again, this increases the overall effectiveness of...