SEO News

Marketing Effectiveness

RSS
  1. Evolution in Digital Marketing Skill Sets

    Because of these technological advancements, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions. A solid understanding of application frameworks...

  2. Financial crime body tightens rules on company ownership

    The FATF is also carrying out an assessment of countries to test the effectiveness of individual jurisdiction controls, in line with a more aggressive strategy announced last year. These topics are of growing concern and importance for governments...

  3. Native Advertising for Small Business: The Missing Link?

    About 49 percent of big businesses find it difficult to measure the effectiveness of content marketing. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  4. Last-Minute SEO - Here Come the Holidays!

    The effectiveness of social media ads is wide and varied - excellent for some, useless for others. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). The ultimate goal of search marketing is to identify profitable...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  7. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search...

  8. Marin Adds Google Shopping Campaign Management

    The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads. With this launch, "Marin becomes the only independent digital...

  9. A Recipe for a Tasty Semantic Search & SEO Salad

    And its effectiveness will continue to increase as the algos learn more and more about the information in their indices and what that information means. Many even consciously separate their marketing from their optimization efforts, as if each can...

  10. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. Content marketing has gained much traction over the last 18 months and...

  11. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.