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Marketing Director Acronym Media

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  1. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of...

  2. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive. The members of the originaly advisory board who are rotating out include:• Sandeep Aggarwal, Senior Equity Research...

  3. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Andrew Goodman, Principal, Page Zero Media; Mike Grehan, Global KDM Officer, Acronym Media; and John Marshall, CTO, Market Motive. Steven Kaufman, Senior Vice President, Media Director, Digitas; Jeff Ferguson, Director of Online Marketing, Napster;

  4. SES San Jose tip sheet for bloggers and journalists

    Day 2 - Tuesday, August 19, 2008 am-10:00am Morning Keynote: Satya Nadella, Senior VP, Search, Portal Richard Zwicky, Founder Jim Sterne, Target Marketing Matthew Bailey, President, SiteLogic • Avinash Kaushik, Author, Blogger, Analytics...

  5. Implementing your Search Strategy for the Latino Market, Part 1

    Emerson Calgaretti of Acronym Media says you should also know when to use "neutral" Spanish, versus "regional" Spanish – i.e. Grant Crowell is the Senior Project Director for Grantastic Designs, and a contributor to the Search Engine Watch Blog...

  6. Contextual Search Ads: Boon or Bust?

    Even luxury hotel The Four Seasons has played the contextual game with Acronym Media.Don Steele, Director of Digital & Enterprise Marketing for Comedy Central, closed out the session with one of the more comprehensive online search and contextual...