These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Marketing and public relations:
Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
Check out a Twitter pitch by Lisa Grimm, PR Media Director at space150, that resulted in media coverage. Currently they are collapsed, hidden behind links such as View Media or View Photo or View Summary,” predicts Jeff Cohen, MDG Advertising’s...
From being an "assistant to an assistant to someone else's assistant", Jenna Lyons is now the President and Creative Director of cult fashion brand J. Michael Brenner (B2B marketing, SAP) Aside from his corporate responsibilities at SAP, Michael...
As Shari Thurow, Omni Marketing founder and SEO director, explained in a Level 433 interview: Modern marketing and design utilizes both SEO and usability skill sets and for many the usability versus SEO balance is a organizational issue that can be...
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...
The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads Marketing, YouTube.
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
Casie Gillette, Director of Online Marketing at KoMarketing Associates At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an...
Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Social Marketing Platforms Will Allow Brands To ‘Buy Into...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. This is exactly the lowered barrier that could finally get SMBs into mobile...
It's a good time [for a merchant] to look at the whole affiliate program, like clearing house before you move," says Bob Glazer, co-founder and managing director. A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare...
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds.said Irène Labus, Analytics Director of Havas, who has been beta-testing the product.
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Facebook is combining what it knows about its users’ behavior and...
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012's most popular travel destination on Facebook, Google+, and Instagram. Most of us think about marketing our businesses or our clients’ business, but how do you...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top...
The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search SEO Diagnostics: Proactive and Reactive Diplomacy.
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
