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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad buying. The study also shows that most advertisers are losing faith in classifieds and directories (which...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. Twitter’s temporal nature is, for better or worse, responsible for the rise of real-time marketing in...

  3. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  5. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Social spending, for example, on World Cup-related campaigns rose to the half...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from...