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  1. Marketing Pitches: Don't Strike Out With Your Audience

    This article draws heavily on material from Dan and Chip Heath's recent book, "Made To Stick. The "lead" refers to the most important point of an article or a piece of marketing copy. The only major search marketing conference and expo in the...

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  2. SearchDay | Google OS Arrives, In the Form of a Browser

    In his new book, SES keynote speaker Dan Heath shares some thoughts that can help small business Web marketers find success. Search marketing has grown into a very broad field, but if you take the time to ask specific questions, you're much more...

  3. SEW Experts: 6 Tips for Small Business Marketing Success

    In his new book, SES keynote speaker Dan Heath shares some thoughts that can help marketers find success. In today's small business search engine marketing column, "6 Tips for Small Business Marketing Success," Carrie Hill looks at how these rules...

  4. SES San Jose 2008: Top 10 Stories

    Thursday Morning Keynote: Dan Heath, author of Made to Stick. One article and 27 unduplicated blog posts, including “Dan Heath 2008 SES San Jose Keynote” on WebmasterRadio.FM. Listen to Dan explain Why Some Ideas Survive and Others Die as he...

  5. SES San Jose tip sheet for bloggers and journalists

    Day 4 - Thursday, August 21, 2008 am-10:00am Morning Keynote: Chip Heath, Author of “Made to Stick” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University pm-3:45pm In House SEO: Lessons Learned Jessica...