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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    More about working at scale later but first let's look at what makes broken link building attractive to in-house teams, solo consultants and agencies. Think of white hat link building strategies that can be done at scale and you'll immediately...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. The formulas above are samples and not laws of marketing physics. My earlier post, "Social Media ROI: How to Define a...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Yet the marketing scare tactics have us all running around trying to manipulate our cholesterol through drugs...