As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Brands and businesses were initial skeptical about the validity of social as a marketing and...
Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. A disproportionate amount of spend has been placed on marketing and...
Segment Contributed by: Thom Craver is a technical SEO and web analytics consultant, speaker and blogger. Segment Contributed By: Mike Pantoliano is an SEO Consultant at Distilled and an advanced web analytics speaker and blogger.
As a consultant that specializes in forensic work, I am tired of seeing shoddy SEO work that gets our m on the bad side of Google and ultimately hurts the industry I love. SEOs think they really are so smart they can do all of the marketing...
M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in Google, and a cost-per-conversion that had only increased over the last 4 years. Our SEO work and online marketing has meaning and that...
So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
In the past, it was frustrating as an SEO consultant when clients looked at the search results every day and emailed. Most practitioners and managers of search engine optimization (SEO) functions have come to understand that the one constant in...
I’ve worked as an in-house SEO, a consultant and at agencies. They also have a marketing budget and defined goal, so the balanced approach tends to serve quite well. You won’t regret this decision as your business grows and it’s the ideal starting...
Somewhat ironically, companies with Google Brand pages that seek to sign in using their Google credentials may have more difficulty than a personal user, according to Alex Fender, a Google-certified consultant who runs digital marketing...
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. Market participants welcomed the news, confirmed by Yahoo today, that it has signed...
Buyers of SEO, if increased sales are a requirement for your business, consider hiring a sales process consultant rather than an SEO professional whose actual task it is to improve your web presence visibility in the search engines for highly...
If a consultant consistently delivers exactly what the client wants, she may be reporting on an insignificant metric. By effectively communicating why another metric report is a better solution, the consultant will most likely aggravate the client...
Developing a community (best if done onsite) is perhaps the best link bait of all because the community starts to develop the content in ways no SEO consultant could ever think of. Small business owners are busy, but that is no excuse for not...
What’s the most cost-effective approach for you, the consultant? We've also engaged in link building (both domain level and deep page links) as well as content marketing and social media marketing efforts to raise the relevancy, popularity, and...
Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...
Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant. If you’re waiting on marketing to contact the tech team to implement changes – see if you can contact them yourself.
I’ve audited dozens of accounts – we audit incoming business, clients who engage just our auditing/consultant services, and all full-service accounts (we audit all internally managed paid search accounts at least twice a year).
