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  1. SEO vs. SEM Timelines: A Medical Analogy

    As an SEO consultant, you might have been posed with questions similar to one of these: Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  2. U.S. Search Awards 2014 Nominations Now Open

    Best Consultant Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and...

  3. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Know what your agency or consultant will be...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared...

  5. Fake Online Reviews Cost 19 Companies $350,000

    Olivia Roat, a marketing consultant for Main Street Host, a Buffalo digital marketing agency, discussed her growing realization that fake reviews are omnipresent on the company’s blog last year. Interestingly, one of them was Main Street Host...

  6. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  7. Recovering from Penalties, Penguin, and Panda

    The session featured Stone Temple Consulting President Eric Enge (@stonetemple) along with two of his colleagues – COO John Biundo and Senior Marketing Consultant Kathy Brown – who talked about recovering from Google's algorithm updates named...

  8. 12 Questions to Separate Social Media Experts From Pretenders

    Here are 12 questions I now ask of anyone – whether it's a potential full-time employee or consultant – who claims social media expertise and proposes to help with social media. Social media is a collaborative marketing and communications function.

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  10. Attention Digital Marketing Director: Read This for Your Social Media Success

    If you do invest heavily in these types of programs, many times it makes sense to bring in a social media consultant to help in the beginning to get things rolling and team aligned appropriately. You're tasked with launching a social initiative or...