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  1. New role for Okazawa at BNPP, and other recent job moves

    He joined the HKMA from the IMF in 2004, where he served as a staff member for six years, working as a policy consultant, loan negotiator and technical assistant. Prior to that, he spent nine years with Societe Generale in Hong Kong as head of...

  2. Know Your Platforms: AdWords vs. AdWords Express

    If over the long term, you don’t think you’ll have time to manage online campaigns successfully and you don’t anticipate hiring a consultant or agency, AdWords Express is for you. If this sounds like a bit too much work for you, but you’re willing...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Consultant: Motoko Hunt, International Search Marketer, AJPR LLC They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Advice from an experienced consultant for 100 percent free? Neil's already covered SEO, content marketing, growth hacking, and consumer psychology – one of his more recent guides is on CRO. Nobody knows right away how to optimize websites as soon...

  5. SEO vs. SEM Timelines: A Medical Analogy

    As an SEO consultant, you might have been posed with questions similar to one of these: Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  6. U.S. Search Awards 2014 Nominations Now Open

    Best Consultant Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Internet Marketing is getting more and more competitive and if you want to run...

  8. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Have your SEO continually monitor your link profile for unnatural links (whether that’s an internal SEO, agency, or consultant). Thoroughly vet the SEO agency or consultant you are planning to hire. Know what your agency or consultant will be...

  9. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Have an agency or consultant monitor the findings in GWT and relay information to design, development, and marketing teams. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared...