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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    I’ve worked as an in-house SEO, a consultant and at agencies. They also have a marketing budget and defined goal, so the balanced approach tends to serve quite well. You won’t regret this decision as your business grows and it’s the ideal starting...

  4. 13 New Year's Resolutions Every Marketer Should Make in 2013

    If a consultant consistently delivers exactly what the client wants, she may be reporting on an insignificant metric. By effectively communicating why another metric report is a better solution, the consultant will most likely aggravate the client...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  6. Why Email Marketing Shouldn't be an Ugly Stepchild

    If you don’t know how to set up solid tracking, seek help from a marketing consultant who does. Email marketing isn't a sexy topic. In a world dominated by tweets, Likes and +1's, most marketers aren't excited by email marketing any more.

  7. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Whether you work in-house or at an agency, there is no escaping the core client-consultant relationship. Here are five in-depth tips to creating and retaining a strong, trust-filled client-consultant relationship.

  8. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    We distributed press releases and picked up thousands of backlinks,” said one Internet marketing consultant. Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down.or maybe right side up.