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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    It's a valuable way to reach their customers and they're behind the competition if they don't incorporate video into their marketing strategy. Beyond this, video helps businesses stay connected to their customers throughout the entire purchase...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic ConnectED Then we'll look at a few recent examples of brilliant marketing uses of hashtags. Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. While some have always approached the digital space with a...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. SEO marketing finally matured in 2013. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and, in...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Quite often, event marketing is handled by employees who aren't directly connected with a company's online marketing group. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of...