New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think...
You hear a lot about duplicate content when SEO folks demand "unique," but search engines go way beyond merely checking for plagiarism, they're also looking at timestamps and other signals to understand who the original author / publisher or...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. At Pubcon, which is taking place in New Orleans this...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. This is exactly the lowered barrier that could finally get SMBs into mobile...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Publishers should look for opportunities to weave more video content into their...
Here's a quick recap of search and social marketing news and tips from the past week. Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local...
Experts Talk About The Future of Search – Marketing Pilgrim Here's a quick recap of search and social marketing news and tips from the past week. Bing Ads is teaming up with digital marketing company Mi9 to make it happen.
Therefore, the Internet Marketing Ninjas build expertise and authority through in-house content and authorship. According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search...
Showcase the fact you have a blog to users who may have entered into the site from a category or product page, so they have the options to explore more content and stay connected to your brand. That's why PPC campaigns are often a more attractive...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
Marketing Campaigns If you’re working for a company that has over a couple hundred employees, chances are there's a ton of marketing going on that you're not part of. This can include events, product marketing, partnerships etc.
Visual Storytelling: The Key Weapon to Content Marketing Jason Cormier explains that the power of visual storytelling is a constant and outlines with examples, the seven basic plots of stories. If you’re already producing video as part of your...
Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. Multiscreen Marketing is Essential to Reaching Gen C The YouTube team shared the news in a post on the YouTube Blog.
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of.
These statements seem connected to the Interflora penalty as several British newspaper sites hosted advertorial pages with dofollow links for the flower company. Advertorials Are NOT Content Marketing
It’s not only something I’m particularly interested in, but it’s something my agency considers a core and beloved part of our marketing mix. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it...
The modern era of television is a new media that’s more social, more connected, and more portable…and because of this TV is more alive than it’s ever been. The leading event for experienced marketing and advertising professionals will take place...
The biggest factor connected to virality in this study was the level of arousal the content induced. Positive and negative emotions characterized by activation or arousal (i.e.awe, anxiety, and anger) are positively linked to virality, while...
