A newspaper company wants to add an archive with 200k pages. Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity.
Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly volatility which ties to social media.
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. Coming Up on SEW Weekly: Carolyn Shelby, Director of SEO at...
Each guest had a number of years experience in-house as well as agency-side and were able to identify some of the key differences/challenges in developing and executing search marketing strategy for a single company.
If not, make sure your company logo is somewhere on the infographic (ideal spot is at the end). Most bloggers and pubs aren't keen on pimping what they might see as an ad for your company. And there are some great articles and case studies written...
Simple answer: company growth and increased profits. I’ll be testing out Interest Category Marketing on the display network. If you were to ask the most successful pay-per-click experts around, they’d tell you that in addition to “knowing your...
Your boss probably runs your department or even the entire company. If you're running the campaign on behalf of another company you'll need to make sure that you build credibility about your knowledge and workload, and give the client(s) metrics...
So it is with great pleasure that I share some strategies and tactics that my company BusinessOnline has used to increase some of our client's year-over-year organic search traffic. The challenges that our clients face are similar to those faced by...
Pearlfinders, a company that interviews senior marketers in the US and UK, found that companies that invest heavily in paid search advertising for desktop devices are still reluctant to invest heavily in mobile, despite widespread opinion that...
How to Add Video to LinkedIn's New Company Profile Feature - ReelSEO Get the latest search marketing news delivered to your inbox. More parties than any single year and a new venue slap bang in the heart of London should have given you plenty of...
The easiest place to start engaging with your community is on your home turf: speaking about your company. Join us for SES Chicago 2010, the Leading Search & Social Marketing Event, taking place October 18-22!
Reply to tweets about your company or brand, interact in forums, answer comments on your blog -- have conversations. Successful social media marketing is really a daily effort, not something you can work at every now and again.
In the case of a major company looking to have its organic and paid search covered, there's a need to have a group working on the job. But when it comes to covering the majority of your marketing efforts, in-house or larger agencies can be a much...
AG: How much does a company like yours rely on a search engine like Google or Yahoo? Suffice it to say, these folks wear many hats, whether it's engaging the community both online and off, educating business owners, throwing events, writing the...
I've never known David to pull a punch -- on his company's blog, in his weekly Profitable PPC column published by Search Engine Watch, or at search and advertising industry events. In addition, you'll get an honest opinion from search engine...
My company performs keyword research, competitive analysis, and site structure analysis, and writes recommendations for title tags, meta descriptions, meta keywords, and content/header tags as a Phase 1 deliverable.
Let's say you're the marketing director for an office supply company. The added benefit of getting multiple people involved is that they'll promote their participation on their company site, newsletter, or blog.
Most likely, you'll try to hire someone to at least manage the process internally and act as the liaison between the agency and your company. If so, it's likely that a large competitor has suddenly surged above your company in the SERPs.
Although the parent company relationship exists, if I was the marketing manager I would have chosen to go the same route as CBS did last year and host the ads on my own domain. At least they are ranking for their brand, but a company like this...
